These days, every business needs a website. That even includes local business professionals like plumbers, dentists, housecleaners, etc. Why? Because everyone uses their cell phone to look up businesses and products before purchasing. Don’t believe me? When was the last time you used the Yellow Pages? How about asking a friend for a recommendation? It’s just not that common anymore. Times have changed. Now everyone uses their phone or computer and searches Google for the local services they are looking for. Can potential customers find your business or are you losing money to your competition?
It’s hard for many businesses to keep up with technology. Aside from finding someone to design and develop your website (that’s assuming you didn’t do it yourself), you need to publish unique content regularly, keep up with social media and make sure people find your website with search engine optimization (SEO). With all that to do, how do you find time to run and grow your business?
That’s why it’s imperative to have a local SEO Expert on your team. There is no better return on investment with advertising these days than SEO. A SEO Expert will make your website rank #1 in Google searches for keywords associated for your business. For example, every time someone types “plumber” in Google, your business will show up on the top of the first page and often multiple times on the first page. Also, your site will be listed with Google My Business and many other local directories.
Are you more interested in the numbers? Lets suppose you are a plumber in a large city and your average profit per customer is $500. There could be anywhere between 1,000 and 3,000 relevant searches for your services each month, lets assume 2,000 for the sake of this example. When your website is #1 in organic Google search results, you can expect half of those searchers to visit your site. That’s 1,000 new site visits per month. With an average conversion rate of 5% across all industries, you can expect 50 new customers per month. At $500 profit per client, that’s an additional $25,000 per month or $300,000 per year of pure profit that you can expect by having a SEO Expert work on your site.
So what is stopping you from getting started working with an SEO Expert? Most clients are apprehensive about trying a new form of advertising. They are used to the old advertising methods like Yellow Pages, billboards, direct mail, etc. The problem with these forms of advertising is that they are outdated, untargeted and often ineffective. Search engine optimization offers one of the highest ROI out of any form of advertising because it is targeting clients that are looking for your business.
Find out more about what SEO can do for your business by visiting our website and watching our YouTube videos. You can also find us on Facebook, Twitter, Google+ and LinkedIn. When you are convinced that SEO is the right move for your business, fill out our Discovery Form and we will deliver a custom FREE video SEO analysis ($149 value) of your website in less than 2 business days. Let’s get you more customers this month!