Does Social Media Marketing Work?
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Does social media marketing work. Yes. Yes it does. Now we could really stop there, but for those of you who need a little more convincing, let’s dive into the who, what, where, when, why, and how of social media that make it one of this century’s greatest marketing achievements and opportunities.
I’ve said it before, and I’ll say it again, regardless of what business, industry, or market you’re in, there’s a social media platform out there that was all but designed for your business. Social media is for everyone, and ignoring it or not using it to the best of your advantage only shows your businesses lack of interest in staying current, relevant, and relatable to your customers.
The next question I get is what social media channel should I use? Well this one is actually pretty simple, and all comes down to your customers. More specifically, what social media platforms do they use? After all, it doesn’t make sense to invest time and money on a platform where you’re unlikely to run into any current or potential customers.
Where should you use social media? Everywhere. Use it to tell your brands story, use it to showcase your products or services, use it to highlight and spotlight your customers, and use it to give your customers a behind the scenes look at your company and how things work.
So when should you use social media? Regularly, and consistently. Plan ahead by creating a content calendar and setting daily, weekly, and monthly guidelines that correspond with upcoming promotions, seasons, offers, or launches.
So why use social media? Well for starters, because not only will it help your business today, but it will also protect your business tomorrow. After all, over 90% of young adults from 18-29 use social media, and a full third of millennial’s say that social media is their preferred way of communicating with a business.
So with all that said, what’s the best way to use social media in your business to better attract, connect, and nurture relationships with your customers? Well, it all comes down to being authentic and engaged. First, find the social media channels that your customers are active on and the ones that best align with your brand and business. Then, don’t be afraid to be yourself and put your business out there. Show your brand and business for who you are and that you’re not a faceless corporation, but actually have real people working in your business. Next, all you need to do is show up. Make sure that you stay active and engaged as you build your online community by regularly checking in, posting helpful and valuable content, and responding to comments or shares.