Search engine optimization (SEO) can be confusing and tricky, especially for the technically un-saavy. It’s important not to get frustrated like that poor fellow in the image above. There are some basic techniques that can drive more traffic to your site this month and you can implement them all by yourself. If you do get frustrated or overwhelmed, please, don’t throw your computer through your window (at least not without having someone take a video and post it to YouTube :).
Today, we’re going to take a look at some simple things you can do to start your website’s SEO on the right foot – even if you can’t afford a local SEO expert. These tips will help lay the groundwork that may help your site get traffic so you can eventually hire a SEO company to build your online presence and generate massive traffic for your business.
1. On-Page SEO Fundamentals
External link establishment without great on-page optimization wouldn’t be as successful as the both combined. You may be enticed to stuff a great deal of keywords onto your pages, yet that is not the objective. Indeed, Google has unleashed an over-optimization penalty for such sites that have an excess of keywords stuffed onto one page. So regarding the matter of keyword optimization, keep it basic – consider up to five essential words or pivotal word phrases for every page on your site and make sure you have researched competitive keywords using Google’s Keyword Planner. The title tag on pages of your site tells search engines what the page speaks about. It ought to be 70 characters or less and incorporate your business or brand name and keywords that identify with that particular page. This tag is set between the labels close to the highest point of the HTML code for the page.
2. Interior Links
Link building isn’t only recognized for outer destinations connecting to your site. You can help search engines take in more about your site by inside linking to different pages on your site. This also helps with audience engagement and bounce rate by keeping visitors on your site for longer. Also utilizing header labels helps both perusers and search engines separate your content into absorbable segments.
3. Picture Name & ALT Tags
If you utilize pictures on your site, you ought to consider relevant keywords for both the picture name and the alt tag, as the objective is to improve it for the essential keywords on-page optimization. Remember that as of this date, Google can’t really comprehend pictures. It can find similar images – just try uploading a photo to Google Images and see how many duplicates come up. Using the picture name and ALT tag helps search engines discover pictures in light of the essential terms used to describe them.
4. Bolded Text
You would prefer not to get excessively insane with this one, however incidentally bolding a choice of content to stand out enough to be noticed can likewise help search engines recognize other vital data and essential words in the page’s substance.
5. Why You Need Content
On the off chance that you stay aware of the most recent in internet marketing news, then you have likely read about content marketing. Content is extraordinary for both your site guests and search engines. The more you have the more probable your guests will stick around on your site. Furthermore, the more content you have, the more likely search engines will be to put a greater amount of your site’s pages in the search index. The way to satisfying both search engines and guests is to add quality content to your site regularly.
External link establishment is likely a standout amongst the most discussed (and wrangled about) SEO tasks. The essential objective of third party referencing is to get different sites to connect to yours. In the event that you want to be ranked at the top of search results, then connections are similar to votes saying your site should be positioned accordingly. Getting connections with relevant keywords will help you rank particularly well for the essential words that are connected to it.
7. BONUS – Social Media
This is the one secret of well-to-do companies. They have large social media platforms where they can connect with thousands of potential customers. At the very minimum, you should consider creating a Facebook, Twitter, Google+, YouTube and LinkedIn page and you can see examples of ours by clicking on the previous links. You don’t need to maintain all of these pages, but you should do a little work to make your page unique for your company. Also, here’s the real insider tip: There is syndication software like Hootsuite that will automatically post your blog content to your social media platforms, saving you hours of time each day. Get this strategy under way and you will find your website attracting traffic in no time.
There you have it. Some simple, yet effective strategies to help start getting your website traffic. There are many others that you can find online, too. When you are ready, you should hire a SEO Expert to help you dominate search rankings and bring massive traffic to your website and massive money to your pocket. At BigWeek Marketing, the Premier Philadelphia SEO Company, we can help you do this and the best part is we take care of everything so you can focus on your business. We have helped hundreds of companies, making them millions of dollars in profit each year. When you’re ready, head over to our website and fill out the Discovery Form. The Discovery Form helps us determine what you are looking to do with your business and if we are the right fit for each other. Lastly, if you want to get an idea of the current state of your website’s SEO, click the banner below for a FREE website SEO audit. It only takes about 45 seconds.