Jordan Crook, Tech Crunch:
There’s plenty to talk about here at Amazon’s Los Angeles press conference. The Kindle Fire 2 is obviously a hot topic of discussion, but lest you forget the product that started it all: The Kindle. As expected, new models of the E-Ink ereader have been officially announced, and one (the Kindle Paperwhite) follows in the steps of Barnes & Noble’s Nook with Glow.
Chris Ziegler, The Verge:
From the images we have, it looks like Amazon will be touting the unit with "higher contrast, high resolution, integrated lighting, and eight weeks of battery life," even when using the light. The retail name for this unit is unclear — Amazon could simply call it the Kindle Touch again, but "Paperwhite" might factor in as well.
Amazon is reportedly meeting with advertisers to pitch the idea of welcome screen ads on its popular Kindle Fire tablet. The retail giant is asking $600,000 for prime placement on the slate, according to a report from AdAge.