Even TikTok watch band designer Scott Wilson was ready for Apple to upend his business with an actual watch. "I was hoping they would keep it the same or tweak it a little so we could stay in the business," he told The Verge. "But if they didn't I was hoping they would at least make an Apple watch because I want to wear that." He's genuinely disappointed. "The nano in that form factor gave me a reason to have three iOS devices on my body, and now I don't."