"While on a 1:1 audio call, users will see content that could spark additional topics of conversation that are relevant to Skype users and highlight unique and local brand experiences," Skype's Sandhya Venkatachalam wrote on the company blog. "So, you should think of Conversation Ads as a way for Skype to generate fun interactivity between your circle of friends and family and the brands you care about. Ultimately, we believe this will help make Skype a more engaging and useful place to have your conversations each and every day."
Sorry, but I don't think of Conversation Ads as a way to generate fun interactivity between me and my circle of friends. This is exactly how I feared things would go for Skype.
This is the beginning of the end for Skype.